If Bubsy babes had been american…

They’d died in an airplane crash.

As they were english, it was an aeroplane. And that impacts the SERPs (Search Engine Result Page, what we run after when we do SEO) results. When airplane is the commonly used word around the world, Bubsy airplane does not yield so significant results as Busby aeroplane query on Google.

Which is again, an indication of the importance of the context to rank well, and another challenge for SEO experts.

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